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Just for Writers – Promo 101

Building a readership. Increasing book sales. Two of the most important things an author can do to promote her career. Whether you’re published or unpublished, it’s never too early to start building a readership.


Volunteer to speak at local nonprofit groups and your library. If you have a book out, ask for a table at the back of the room.

Write articles for your church newsletter or local businesses. This builds a relationship and when your next book is out, you can usually get a plug in their publication.


Make up a flyer with blurbs from good reviews and ordering info. Hand out to everyone who passes by. They might not buy a book that day but if they have your flyer in hand they are more likely to remember you or pass the information on to a friend.


Go ahead. Throw a party for yourself or get a close friend to host. If you can use an element from your current book as the theme, even better. Give prizes to those who bring a guest. Be sure everyone signs a guestbook and add the names to your mailing list.

Oh! And don’t forget that table for book sales.


Take advantage of online chats for guest appearances (plug your book while there). Post to message boards and offer to do interviews with online sites.


Lori Soard has worked online designing websites, writing, editing and promoting clients since 1997. Through Promo Warriors, she's consulted with over 100 clients to help them figure out what online presence works best for them. In addition to helping people learn how to start their own businesses, she writes feel-good books about the way love and the world should be.